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#1970WorldCup

Mar 5, 2024

The Rift that Reshaped Sportswear: Puma, Adidas, and the 1970 World Cup Showdown

In 1970, Puma's bold defiance of the Pelé pact with Adidas not only intensified their rivalry but also revolutionized sports marketing, demonstrating the power of athlete endorsements to shape brand destiny.
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