AS Colour Standard Jeans | 5801

Description

The AS Colour Standard Jeans are the kind of blank denim that makes branded apparel programs look intentional rather than afterthought. At 12.2oz, the cotton construction hits the weight that serious buyers want — substantial enough to feel like real jeans, not so heavy that decoration becomes a fight. The slim-straight silhouette reads contemporary without trending toward skinny, which means these work across brand aesthetics from coffee shops to streetwear labels.

Who Orders It

Streetwear brands building full-look collections beyond tees and hoodies. Hospitality groups outfitting front-of-house staff who need to look sharp without a uniform feel. Boutique retailers private-labeling denim programs. Music venues and creative agencies building employee wardrobes. Lifestyle brands launching capsule collections where the jeans need to match the quality of the rest of the line.

Decoration

Embroidery is the primary method here — back pocket branding, waistband logos, small leg hits. The 12.2oz weight handles embroidery cleanly without puckering. Screen printing works for back pocket details or leg placements, though denim texture affects ink saturation differently than woven twill. DTG is possible but results vary with indigo dye interaction. Leather patch application at the waistband is another common approach for brands wanting that authentic denim label look.

Specifications

• 12.2oz cotton denim construction
• Slim-straight fit with contemporary rise
• Double-needle stitching at stress points
• Preshrunk for dimensional stability after washing
• 5-pocket styling with metal hardware
• Available in core denim washes

Common Questions

What decoration method works best on denim?
Embroidery is the cleanest option for denim — it reads well against the texture and holds up to washing. Back pocket placement and waistband branding are the most common locations. Leather patch application is also popular for brands wanting an authentic jean label.

Is this good for staff uniforms?
Yes. Hospitality and retail programs order these when they want employees to look put-together without the stiffness of traditional uniforms. The contemporary fit works across body types and the preshrunk construction means sizing stays consistent after laundering.

How does the sizing run?
AS Colour cuts slightly slimmer than American workwear denim brands. If your team is used to relaxed-fit jeans, consider sizing up. The preshrunk construction means what you order is what you get — no additional shrinkage to account for.

What’s the minimum order for custom decoration?
We work with programs from 12 pieces. Most decorated apparel programs start at 24–50 pieces. Request a quote and we’ll work with your specific order size.

Ready to build a branded denim program that actually looks like you meant it? Get a custom quote and we’ll walk through decoration options for your order.