AS Colour Boxer Briefs | 1201

Description

The AS Colour 1201 Boxer Briefs are the blank that makes branded underwear programs possible without the complexity of cut-and-sew minimums. At 190GSM cotton, these sit in the sweet spot — substantial enough to feel like real underwear, not a promotional throwaway, but light enough for everyday comfort. The elastic waistband provides a clean print surface for brand identity, and the construction holds up through the wash cycles that underwear actually sees.

Who Orders It

Streetwear brands adding underwear to their drops. Lifestyle and surf brands building out full collections. Band merch programs looking beyond tees and hoodies. Subscription box companies needing branded basics. Hospitality brands creating employee uniform programs. Athletic and fitness brands offering branded essentials to members.

Decoration

The waistband is the primary print location — screen printing delivers the cleanest result for brand marks and wordmarks. The cotton body accepts DTG if you’re running a leg print, though waistband printing remains the standard application. Keep artwork simple on the elastic — fine detail can distort with stretch. For multi-color waistband designs, discuss placement with your decorator before finalizing artwork.

Specifications

• 190GSM cotton construction
• Elastic waistband with clean print surface
• Double-needle stitching at stress points
• Preshrunk fabric for dimensional stability
• Regular fit cut for everyday wear
• Consistent sizing across production runs

Common Questions

What decoration method works best on boxer briefs?
Screen printing on the waistband is the standard approach — it’s durable, cost-effective for volume, and delivers sharp brand marks. The cotton body can accept DTG for body placement, but most programs focus on waistband branding.

Is this good for a branded merch drop?
Yes — this is exactly what the 1201 is built for. The quality level matches what customers expect from a purchased garment, not a freebie. Streetwear and lifestyle brands use these to round out collections with branded basics.

How does the sizing run?
True to size with a regular fit. AS Colour maintains consistent sizing across production runs, which matters when you’re reordering for ongoing programs or subscription boxes.

What’s the minimum order for custom decoration?
We work with programs from 12 pieces. Most decorated apparel programs start at 24–50 pieces. Request a quote and we’ll work with your specific order size.

Ready to add branded underwear to your collection? Get a custom quote and we’ll walk you through waistband print options.