Augusta Sportswear Brands and Founder Sport Group have officially joined forces under the Platinum Equity umbrella! This merge marks a monumental step in youth and recreational sports, bringing together two giants in team uniforms and sports apparel. With a steadfast commitment to the psychological and social health benefits of youth sports, Platinum Equity aims to streamline the fragmented sports apparel market, offering an unprecedented selection of brands and products. This powerhouse lineup includes the likes of Augusta Sportswear, Holloway, and Russell Athletic from ASB, as well as Under Armour and Badger from FSG.
The fusion of ASB and FSG is poised to revolutionize the industry with cutting-edge sublimation printing technology, promising enhanced image quality, customization, and rapid turnarounds. Platinum Equity's track record with apparel giants like Mad Engine and Hop Lun, and academic partners like Jostens, signals a bright future for the newly merged company. With legal counsel from Latham & Watkins, Platinum Equity is ready to elevate the game, one jersey at a time.