Why AS Colour Blanks Are Worth the Investment
Why are AS Colour blanks so popular? We look at the brand’s fabrics, fit, printability, color range and which AS Colour T-shirts are worth considering.
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Mastering Custom Merchandise Strategies
Quick answer: A custom merchandise strategy is the system behind branded apparel sales: define the audience, choose products they want to wear, make buying easy, promote the collection, and measure what creates repeat demand. Building a great product is only half the job. A successful custom merchandise strategy also requires positioning, marketing, distribution, social proof,…
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The Heavyweight Tee Lineup: Why Fabric Weight Matters More Than You Think
A decorator’s guide to heavyweight tees: what BELLA+CANVAS 3010, 6110, and 4610 actually do better, and why fabric weight matters for print, wear, and durability.
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EG Pro Apparel: The Best-Kept Secret in Youth and High School Athletics
If you’re running a high school athletic program, a summer camp, or a club sports team in Orange County, you’ve probably spent time hunting for the right blank. Something durable enough to survive a season, affordable enough to outfit a full roster, and consistent enough that a size medium actually fits like a medium every…
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SanMar Just Bought BELLA+CANVAS. Here’s the Honest Read.
The decorated apparel industry woke up to a significant announcement this week: SanMar Corporation is acquiring BELLA+CANVAS, one of the most influential blank apparel brands in the business. If you buy custom shirts, order team apparel, or run a print shop, here’s what this actually means — and what it doesn’t. What Happened SanMar —…
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On Antisemitism, Israel, and Why Context Matters
Editorial Note: This piece differs from Breaking Free Industries’ usual content. It’s a personal essay on antisemitism and historical context by the founder. BFI focuses on second-chance employment and decorated apparel—this is a departure. Read it as an individual’s perspective, not organizational policy. October 7: What Happened and What It Means On October 7, 2023,…
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AS Colour: The Full Story — From a New Zealand Garage to the Blank That Runs American Print Culture
The complete history of AS Colour — how a 30-year-old from Auckland built a $1.5B apparel brand on ethics, quality, and the best blank T-shirt in the business. Now in America, and on our press every day.
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The Autism Awareness Merch Thesis: Why Schools and Orgs Need Sensory-Friendly Apparel
Every April, schools, therapy centers, and nonprofits across the country run autism awareness walks, classroom events, and fundraisers. Most of them order shirts. A lot of those shirts end up in a pile because the kid who the event is for won’t wear them. That’s not a manufacturing problem. It’s a sourcing problem. The wrong…
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The Math Nobody Wants to Do: Recidivism, Employment, and What Actually Keeps People Out of Prison
The national recidivism rate is 67% within three years of release. Two out of three people who leave prison end up back inside within 36 months. We cite that number like it’s a verdict — like it proves something fundamental about people who’ve been incarcerated. Like it’s inevitable. It’s not. And the data is very…
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What It Means to Outfit the Compton Cowboys
There are clients whose orders you fill. And then there are clients whose orders you feel. The Compton Cowboys are the second kind. If you don’t know them: the Compton Cowboys are a group of Black horsemen and horsewomen based in Compton, California, who ride through one of America’s most misunderstood cities on horseback. They’re…
