AS Colour Boxer Shorts | 1202

Description

The AS Colour 1202 Boxer Shorts represent a specific play in custom apparel — branded loungewear that people actually want to keep. At 110GSM, the cotton construction hits the sweet spot between substantial enough to print well and light enough for everyday comfort. These aren’t promotional throwaways. They’re the kind of product that ends up in someone’s regular rotation, which means your brand stays visible longer than most decorated apparel ever does.

Who Orders It

Lifestyle and streetwear brands building out full collections beyond tees and hoodies. Music artists and bands creating tour merch that stands apart from the standard offerings. Subscription box companies looking for premium add-ins that feel like actual products. Hospitality brands — hotels, resorts, spas — developing branded guest amenities. Direct-to-consumer startups launching loungewear lines without the overhead of cut-and-sew development.

Decoration

The 110GSM cotton takes screen print ink cleanly with good opacity on solid colors. DTG prints hold well on the cotton surface — expect sharp detail on smaller logo placements. Most decorated orders place artwork on the left leg or waistband area. The lightweight fabric means you’ll want to use proper pallet adhesive to prevent shifting during printing. Embroidery works on the waistband but keep stitch counts modest — under 5,000 stitches recommended to maintain comfort against the skin.

Specifications

• 110GSM lightweight cotton construction
• Elastic waistband with consistent stretch recovery
• Double-needle stitching at stress points
• Preshrunk fabric for dimensional stability after washing
• Relaxed fit cut for everyday wear
• Available in core colorways with consistent sizing across runs

Common Questions

What decoration method works best on boxer shorts?
Screen printing delivers the most durable results for boxer shorts. Place artwork on the upper left leg or along the waistband for best visibility. DTG works well for detailed or photographic prints in smaller placements.

Are these suitable for retail-ready branded loungewear?
Yes. The AS Colour 1202 is built to retail standards — consistent sizing, quality construction, and packaging that doesn’t scream promotional product. Brands regularly use these for e-commerce drops and in-store loungewear collections.

How does the sizing run?
True to size with a relaxed fit. The elastic waistband provides flexibility, but we recommend ordering a size set if you’re launching a retail program to confirm fit across your size range.

What’s the minimum order for custom decoration?
We work with programs from 12 pieces. Most decorated apparel programs start at 24–50 pieces. Request a quote and we’ll work with your specific order size.

Ready to add branded boxer shorts to your collection? Get a custom quote and we’ll help you build out the program from artwork to delivery.