3001cvc

The Operator Thesis: These Are “Hero Blanks” Because Color Sells Bella+Canvas 3001 and 3001CVC aren’t the hero blanks because they’re cheap—they’re not. They’re the hero blanks because the palette is stupid deep. Most brands default to black because it’s safe. Safe also means forgettable. If you’re running merch for a restaurant, gym, church, nonprofit, startup,…