The “Lived-In” Strategy: Designing Merch People Actually Wear After the Event is Over
TL;DR The Problem: Most event merch ends up as rags because operators prioritize low unit costs over wearable quality. The Solution: The “Lived-In” Strategy focuses on high-frequency wearability, turning a one-time attendee into a long-term brand ambassador. The “50–500” Thesis: This volume range is the strategic sweet spot for testing premium blanks without over-leveraging capital….
