The Operator’s Thesis on Field Gear In the world of service and retail, your brand isn’t just a file on a hard drive. It’s the person standing on a customer’s porch at 8:00 AM. In Orange County, where competition is high and first impressions are everything, the “vibe” of your crew is your most…
You already pay for staff shirts.You already pay people to wear them. Buying blanks is choosing invisibility. Most Orange County restaurants treat uniforms like a cost to minimize: generic, “clean,” forgettable. Meanwhile, each shift is repeated exposure. The Bella+Canvas 3001 — soft, retail-fit, and available in 100+ colors — is the blank your front-of-house staff…
Your truck gets attention when it’s out there. Then it parks, the window shuts, and the whole thing goes quiet until the next rush. Unless your brand keeps moving without the truck. That’s what a good tee does: it turns customers, crew, and regulars into a walking reminder that you exist (and that you’re worth…
